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Snacking Trend Watch: Are Chocolate Sales Dwindling?

Posted by VendTech Media - November 7, 2019

Americans definitely love their chocolate. But chocolate and candy sales aren’t quite what they used to be. This is big news in the vending machine world since chocolate tends to make up a good portion of vending snacks. So why are chocolate sales dwindling, and what should vending machine operators do in response?

Rising Cocoa Prices

One of the biggest reasons that chocolate sales are dwindling nationwide is the rising price of cocoa. Cocoa and cocoa butter prices rose 30 percent just in the first few months of 2018. Thanks to issues like climate change and deforestation, the problem is only likely to continue, causing prices to rise even further. That means more expensive chocolate snacks for consumers — if there are other options that are cheaper, vending customers are likely to choose those instead.

The Healthy Snacking Movement

Another factor in the slowing growth of chocolate, and candy and chocolate “junk food” snacks, in general, is the movement by consumers toward healthy snacking trends. Now more than ever, customers want portable, on-the-go snacks that don’t break the bank and actually provide some nutrition. Snacks like healthy chips, all-natural granola bars, and dried fruits are more popular than ever, for adults and children alike.

What It Means for You

As cocoa prices continue to rise and the snacking market trends toward healthier snacking choices, the healthy vending machine market is booming. Whether machines are placed in office complexes, schools, hospitals, or other prime locations, consumers are selecting healthy options that they can feel good about. Plus, they’re delicious!

Get In On The Action

If you’re an entrepreneur ready to capitalize on the shift toward healthy vending, you’re in luck. Naturals2Go is here to help you get started with comprehensive training and mentoring programs, assistance with machine placement, and 24/7 technical support. Call us today to learn more!

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