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From Corporate Layoffs to Franchise Business Consulting: The Inspiring Journey of Matt Genova with Naturals2Go

Posted by HMG CopySEO - April 23, 2024

The shift from a secure corporate job to the uncertain world of entrepreneurship is a daunting one for many. However, for Matt Genova, former employee at ESPN, this transition was not just a career change but a life-altering decision that led him to significantly impact the lives of aspiring business owners through franchise consulting, particularly with Naturals2Go.


Matt was recently a guest on the JDStrategic Podcast and he shared a deeper look at his journey from Corporate American, to launching his own business, to helping others fulfill their dreams of business ownership. Here is the full episode and some key takeaways:


Early Challenges and New Beginnings

In 2015, amid a corporate restructuring at Disney, Matt Genova found himself among the 300 employees laid off. This challenging time forced him to reassess his career path and explore opportunities beyond the familiar territories of media and corporate structures. His extensive experience in media, particularly in orchestrating large-scale integrated marketing programs, equipped him with a unique set of skills ideal for a transition into franchise consulting.


The Role of a Franchise Business Consultant

A franchise consultant acts as a bridge between franchisors and potential franchisees, helping the latter understand the intricacies of owning and operating a franchise. Consultants assess candidates’ backgrounds, strengths, and goals to match them with suitable franchise opportunities. For Genova, the decision to step into this role was influenced by his own positive experience with a franchise consultant, which was pivotal in his transition from corporate America to entrepreneurship.


Choosing Naturals2Go

Genova’s commitment to guiding aspiring entrepreneurs found a perfect match with Naturals2Go, a leading name in the healthy vending machine industry. This partnership was driven by Naturals2Go’s reputation for integrity, quality, and support—qualities that Genova values highly. Working with Naturals2Go allowed him to offer a business opportunity that aligns with the growing trend towards health and wellness, a sector he believes has great potential for growth and personal fulfillment for entrepreneurs.


Launching Next Stack Franchise Advisors

Driven by the desire to leverage his skills in a more personal and impactful manner, Genova launched Next Stack Franchise Advisors. Over five years, he worked with hundreds of clients, guiding them through the process of selecting and investing in franchises that aligned with their personal and professional aspirations. His approach was deeply personalized, focusing not on selling franchises but on fostering genuine relationships and understanding clients’ needs.


Impact and Personal Fulfillment

Genova’s career in business and franchise consulting proved to be more than just a job—it became a mission to change lives. By assisting clients in becoming business owners, he played a direct role in helping them achieve independence and success. This aspect of his work, helping others realize their dreams of business ownership, was profoundly rewarding. According to Genova, “When someone wakes up the next day as a business owner, it changes their life for the better. They wake up saying, ‘I own my business, and I’m going to leverage everything I’ve done in my life to do good for myself, my family, and my community.'”


The Unique Value of Consulting with Naturals2Go

Franchise consulting is unique in the world of business because it focuses on the success and satisfaction of franchisees and aspiring entreprenuers. Consultants like Genova do not just match a client with a franchise or business opportunity; they guide them through a thoughtful evaluation of their goals and capabilities, ensuring they make informed decisions. Working with Naturals2Go, Genova helps clients tap into the lucrative market of healthy snacks and drinks, providing a business model that is not only profitable but also contributes to the well-being of the community.


Consider a Business Opportunity with Naturals2Go

Matt Genova’s journey from a corporate layoff to becoming a successful franchise consultant illustrates the transformative power of career adversity. It highlights how professional setbacks can pave the way for fulfilling new opportunities that not only promise personal growth but also the chance to make a significant impact on others’ lives. His partnership with Naturals2Go further enhances his ability to offer meaningful and rewarding business opportunities in the health and wellness sector. His story is a testament to the idea that with the right guidance and insight, franchising can offer a promising path to business ownership and personal fulfillment.


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