Why Consumers Are Willing to Pay More for Healthy Food Options

Food trends have come and gone throughout the decades, and fad diets have had their time in the spotlight as well. While fads and trends don’t last, every group of consumers is looking for healthier food options. They’re even willing to pay more for healthy foods and snacks. What Makes a Food Option Healthy? Not all food is healthy, and health foods vary in their degree of nutritional benefit. Consumers are looking for a healthy food option that has at least one of these qualities: GMO-free, certified organic or all-natural, no artificial additives, preservatives, or coloring High in fiber or … Continue reading “Why Consumers Are Willing to Pay More for Healthy Food Options”