It’s safe to say that consumers don’t snack in the same ways they used to. As 2019 rolls on, various trends in the snack-food industry will continue to shape consumer buying behaviors. Let’s take a closer look at a few 2019 snack trends to keep an eye out for this year.
Now more than ever, consumers are short on time. With the hectic day-to-day routine of work schedules, client meetings, shuttling children around and getting in a few minutes at the gym, consumers are looking for “grab-and-go” style products that offer plenty of convenience in a small package — without sacrificing flavor.
Nutritious and Sustainable
Fewer and fewer consumers accept high-sodium, high-cholesterol or high-fat snacking items for themselves or their family members. The trend toward nutritious, wholesome and healthy snacking options will continue throughout 2019 and beyond. Healthy children’s snacks are also a large part of this market.
Consumers don’t just want to know their snacks are nutritious — they want to know they’re good for the world as a whole. The desire for sustainability in snack food products isn’t going away any time soon! Customers want to be able to know the source of the foods they’re buying, and they want it clearly labeled on the packaging.
Good Gut Health
Recent years have seen an uptick in products marketed for good gut health and better digestive health overall. This trend is likely to continue in 2019. Studies have shown that gut health is a foundational component of whole-body wellness, and snack foods are the latest to capitalize on this fact. Consumers want foods — including snacks — to help improve their digestive systems and other body functions, so snack foods are likely to continue touting probiotics and fiber as key components.
Last but not least, innovation in the flavor department is another key push in 2019 snack trends. Manufacturers are turning to iconic regional flavors to enhance their snack options — Texas barbeque or Maryland Old Bay spice, for instance. Look for more products boasting unique and innovative flavors to satisfy experimental snack food fans.
What kind of snacks do you prefer?
Give these options a try for healthy, convenient, and flavorful snacking this year.